Wednesday, January 14th, 2026

Nollywood’s “Opening Weekend” Problem

Every filmmaker wants their film to make some money. The revenue helps make the case for the next film, and the one after that. Beyond the individual filmmaker, box office performance also signals the health of the industry to stakeholders. Even when it isn’t your film—and regardless of how successful it is—reliable, trackable box office data informs decisions. It shapes confidence. In that sense, reliable data feels almost like magic.

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