Think about the platform that powers ticket sales accounting for more than 70 cinema locations across West Africa, or the software that handled ticketing for Everybody Loves Jenifa screenings in Canada. That is the work of Fusion Intelligence Technologies, a Lagos-based tech company steadily building infrastructure around the film exhibition and distribution ecosystem.
The company is taking another step with the launch of Film X, a tool (available on iOS and Android) designed to streamline the operational side of film distribution, from invoicing and royalty management to box office performance tracking.
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According to the company, the platform was built in response to longstanding inefficiencies within Nollywood’s distribution system, where distributors often rely on multiple disconnected tools to manage reporting, payments and analytics. Film X centralises these processes into a single system, allowing distributors to access cleaner and more structured data in real time.
One of the platform’s key integrations is with Comscore, the global media measurement and box office tracking company. Through the integration, Film X receives updated box office figures every 12 hours, giving distributors and producers faster access to theatrical performance data.
The platform is intended to give producers direct visibility into how their films are performing through simplified dashboards and spreadsheet-style reporting, a move that could potentially reduce the opacity that has often characterised distributor-producer relationships in Nollywood. With access to near real-time box office data, producers can track the cities and cinema locations where their films are performing strongest, monitor gross earnings by title and exhibitor, and gain clearer insight into how royalties and revenue shares for creative talents should be calculated and distributed.
Founded in 2022 by Kolade Adewoye, Fusion Intelligence Technologies has provided cinema solutions within the African film-tech space. Beyond Film X, the company is behind Reach Cinema Solutions, a cinema management and ERP software currently used across more than 30 cinema locations in West Africa. The software handles ticketing, concessions, inventory management, loyalty systems and online ticketing for cinemas
Beyond cinema operations, Fusion Intelligence has experimented with alternative exhibition models through FilmHub, its community cinema initiative launched in partnership with Café One. Fusion Intelligence are currently in partnership with community cinema and alternative screening initiatives like Filmjoint Premieres, African Cinema Classics, Saving Cinema and VISIONS Film Society, handling the technical and ticketing support.
The company’s community cinema push is part of an attempt to make filmgoing more accessible outside traditional multiplexes, especially as rising ticket prices continue to shape cinema attendance in Nigeria. Through the project, Fusion Intelligence also developed Convoy, a secure playback and encryption system designed to protect films screened in non-traditional venues from piracy.
Their latest product, Film X, is already being tested by leading distributors in Nigeria.
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